Client: The Wolf & The Wayfarer
South West, WA, Australia
June 2020 - January 2021
The Wolf & The Wayfarer is a small business photographer empowering women and mothers of all ages. Bec hopes to use her photography in capturing the beauty, goddess within and highlight beautiful moments of a motherhood journey.
Bec reached out to a fellow Perth business in the hopes of creating a brand identity and logo for her new photography business. She felt that at the moment, everything felt mismatched, no structure and didn't have a clear direction she wanted to go in.
The wolf represents the voice in your head, the passion within you. The wayfarer is a being in search for something, wandering.
"Mel is seriously an incredible brand designer and strategist. Her work ethic and ability to transform thoughts into creative is top-notch and she's just sweet as honey!
I tasked Mel with creating a logo and brand design with little to no
direction as I didn't even know what I wanted myself. She literally hit the nail on the head with her designs and made the process seamless. It was clear Mel put so much time and thought into her design progress with mood maps, colours and various design options.
If you want someone who listens, shares constructive feedback and doesn't stop working on your project until you're completely satisfied, then give Mel a shout, you'll be stoked you did!
I can not thank Mel enough for taking my business to that next level and
giving me a cohesive brand I adore and can grow with. I look forward to
working with Mel on future projects."
Rebecca Buckley • Perth, WA